Our Team

Spent seven years at Allianz, working across automotive and insurance.
Founded China Industry Tours to connect visiting companies with the people and plants behind China's industries.
Still writes and films much of our own content.

Durham MBA with eight years in marketing, digitalisation and strategy.
Sets the marketing plan and keeps it tied to real enquiries.
Turns what we know about China into messages that travel.

INSEAD MBA and former senior strategy consultant.
Eight years in real estate investment, reading markets and deals on the ground.
Opens doors for business groups and shapes visits that match what they came to find.

Languages: English & Chinese

Master's in Human Resource Management from Durham University.
Background in HR consulting.
Runs team building and keeps the people side of the business working, in English and Chinese.

Fudan IMBA, with work experience at Huawei in Germany.
Trilingual in Chinese, English and German.
Helps European companies read the Chinese market and its supply chains.

Studied at HSG in Switzerland and Tsinghua in China.
Fifteen years across the auto industry, technology and strategy consulting.
Creates social media content in three languages, explaining China to audiences back home.

Studied at Tongji University and ESSEC in France.
More than thirty years advising European and Chinese companies and running cross-cultural training.
Specialises in China's automotive and new energy sectors.

Builds brand awareness through strategic marketing.
Trilingual in Chinese, English and Bahasa Indonesia.
Reaches audiences and markets we would otherwise miss.

Entrepreneur in the tourism market.
More than ten years in the MICE industry, running meetings, incentives, conferences and events.
Knows how an industry's value chain fits together and builds itineraries that show it.

Master of Science from the University of Edinburgh.
Runs complex trips as projects, keeping timelines and people in step.
Brings cultural and architectural context to the places guests visit.

Seventeen years in tourism, eleven of them working overseas.
Knows what travellers need before they land, and how to deliver it.
Leads the sales team and the first conversations with most clients.

Jinan University MBA, with more than a decade in the luxury travel business.
Plans routes and stays that hold up to close inspection.
Bridges what a guest expects and what China can actually deliver.

Languages: English & Chinese

Duke Fuqua MBA, with ten years across globalization, project management and investment.
Works in English and Chinese to turn a client's wish list into a workable China itinerary.
Handles the logistics and the small details so travel days stay unhurried.

Languages: English & Chinese

Eight-plus years in tech branding, now guiding culture and business tours.
Runs events and group logistics end to end.
Guides in both English and Chinese.

Languages: English & Chinese

Nineteen years in outbound tourism.
Builds strategic, integrated B2B2C marketing that brings the right travellers to a destination.
Works with clients in English and Chinese, from first enquiry to the trip home.

Fourteen years in multicultural automotive marketing at BMW.
Trained in Chinese language and literature.
Based in Beijing, leading tours for our northern routes.

Languages: English & Japanese

MBA from Ritsumeikan Asia Pacific University.
Ten years with an international automobile company.
Guides and supports guests in English and Japanese.

Came to us from the film industry, where he produced TV programmes.
Won Silver at the 2023 China Short Video Competition.
Leads the films, photos and stories we bring back from every trip.

Bachelor's degree from Boston University.
Winner of the Young Ones One Show 2024.
Has travelled across six continents, which shows in how she designs for visitors.
Handles our visual identity and the graphics across the site.