26 October 2026 · Beijing · Europe & Singapore
The delegation poses for a group photograph at the host company in Beijing.
On 26 October 2026, nearly 40 industry representatives from Europe and Singapore gathered in Beijing for a one-day industrial visit programme. The route ran through Xiaohongshu (小红书), iQIYI (爱奇艺), Bilibili (哔哩哔哩), Zhipu AI (智谱AI) and an embodied-AI manufacturing site — five benchmarks spanning content communities, long-form video, large language models and robotics manufacturing.
This was not a trade-show floor and not a slide deck. It was a "walk into the industry" format visit: round-table discussion and on-site visits, face to face with the business leads of each host company, digging into product logic, operating strategy and the routes to overseas markets.
- Xiaohongshu (小红书) — content community
- iQIYI (爱奇艺) — long-form video
- Bilibili (哔哩哔哩) — Gen-Z culture
- Zhipu AI (智谱AI) — large language models
- Embodied AI manufacturing (具身智能) — smart manufacturing
Five Stops, Five Industry Perspectives
Xiaohongshu — A Global Case Study in Content Communities
The "Inspire Plus" screen and the ring of Chinese and international guests set the tone for the first stop. The Xiaohongshu team shared current practice on content-community ecosystems, content-commerce conversion and brand globalisation, and the questioning stayed dense from start to finish. The questions that European and Southeast Asian partners pressed hardest fell into three areas: how a localised content ecosystem is actually built, how seed-style marketing converts when brands go overseas, and how a platform governs communities across languages and cultures.
The "Inspire Plus" round-table in session.
iQIYI — A Methodology for Taking Long-Form Video Overseas
In the iQIYI meeting room, the discussion ran across multilingual distribution for series, cooperation models with overseas streaming platforms, membership and paid-content economics, and the use of AI in content production and localisation. In the industry Q&A, questions came one after another — from why Chinese content resonates with overseas audiences to the difference between taking a single title abroad and taking an entire content slate.
iQIYI session: series content and overseas distribution.
Bilibili — Global Resonance with Gen-Z Culture
The scrolling category boards on Bilibili's in-house screens were the most immediate illustration of the point. Gen-Z culture, gaming, animation, anime and consumer technology were where the overseas guests' interest concentrated. How to understand and operate a young-user community across cultures, and how to turn content IP and offline events into varied, monetisable scenarios, became the focus of the discussion.
Zhipu AI — Where Large Models Meet Industrial Deployment
Moving from content platforms to AI, the Zhipu AI session stretched the visit from "culture going overseas" to "technology going overseas". The boundaries of large-model capability, agent deployment, enterprise-level intelligent transformation and the AI content-production toolchain were mapped out systematically, and concrete questions from overseas partners on compliant deployment, cross-border data flows and enterprise adoption were answered.
Embodied AI Manufacturing — From Algorithms to the Physical World
The final stop took the visit onto an embodied-AI manufacturing floor. When AI moves off the screen and into the factory, into real physical space, the industry logic changes with it. Guests observed humanoid robots and smart-manufacturing lines running for real, and the discussion concentrated on motion control, sensor fusion, line integration, and the commercialisation path and overseas-readiness of embodied AI across manufacturing, warehousing and retail.
Why Face to Face
The core value of this event lies not in the volume of information, but in the density and candour of the exchange.
In a round-table, a question about "localisation" often takes five or six exchanges before it lands on an answer anyone can act on; a question about "cooperation models" often turns into first contact before the session ends.
The host companies did not come with marketing collateral. They came with the real problems of real businesses, real growth curves, real methods for going overseas — the kind of material you cannot find in public sources.
From Europe to Singapore, from content communities to robot production lines, these visitors carried the demands of their own markets into Chinese industry and carried China's industrial experience back to theirs. That is the most useful form of industrial exchange: not a one-way presentation, but a two-way match.
Building an Overseas Ecosystem That Keeps Evolving
The visit is a starting point. A follow-up mechanism over a longer cycle is planned, pushing deeper project matchmaking around content co-production, technology cooperation and channel rollout.
Across platforms, models, content and hardware, Chinese companies going overseas are moving from "selling products" to "building ecosystems". And an ecosystem is not built by a single roadshow. It is built by conversation after conversation that puts decision-makers in the same room — so that misunderstandings are cleared up in the meeting room, and partnerships can genuinely begin to grow after the face-to-face meeting.